Growing Your Customer Base Online.

Of the 300+ Million People in the United states 237+ Million of us use the internet. That's 70% of our population. From 2000-2007 our country's internet  usage increased 119.4%.  Its no surprise that everything is going the way of the internet.  As a business you almost have no credibility in the market place if you do not have a presence on the web.  But that is only half of the battle when you are trying to  grow your business and gain recognition in a market where appearence and service are everything.

Here Are The Top 2 Elements To Improving Your Online Business/Customer Base:

Have a Professional Image/Top Quality Website

During our research we discovered that although there were several businesses offering the same service or product, the businesses who had a user friendly, top quality professional looking website fared better in customer reviews and overall trustworthiness, over businesses who did not have a polished, professional image.

Business owners should consider image one of the most important aspects of their marketing approach. We have seen first hand what a professional image can do for a business.  Several of our clients have gone from under 1 Million to over 30 Million in annual revenue. Too many Business owners focus on different forms of advertising before considering the image they are projecting to their target market. Is your website better than your competitors? Do you have an easily recognizable logo/brand?  Take an honest look at your image. Does it properly portray your vision and who you are? In the business world image truly is everything.

Keyword Search/Content Strategy

So many websites have a problem we like to call "content overload". How many times have you visited a website to only be confronted with so much information you just leave? Or like some, you start to navigate through it and your eyes glaze over after the second paragraph?

The Content you have one your website should not only look great, it should also reflect what you do in a way that will take advantage of certain keywords which will get your site in the top ranking on Google. We call this "Site Optimization". A lot of businesses underestimate site optimization and spend their marketing budget on outside advertising campaigns producing some less than satisfactory results.

One of the little known secrets of Top Companies is Content Strategy. Changing your content throughout the year can boost your Google ranking as Google engine is constantly searching for new content and keywords. An experienced Content Strategist can do more for an online presence than most other outside advertising campaigns.

So, there you have it. Sounds simple huh?

Well, we get a lot of small business who tell us that so and so web designer can do their website for really cheap. How many of us have hired the cheapest service around to only discover that we didn't get what we expected and now we have to spend more money to get it done right?  we have all heard the term "You get what you pay for" right?. Well, we have found this to be true.

Its better to get it done right the first time. We may not be the cheapest guys around, but we guarantee you that we do more than just design you a fantastic looking website. We know how to market your business. We understand what getting your business to the next level takes . We are experienced Content Strategist and Marketing Specialists. Smart business people understand that its quality, not quantity that counts in the long run.

We hope we have helped you better understand the importance of Image and Keyword/Content strategies for your business. If you need help in either or both of these areas, please give us a call, we would love to take your business to the next level.

Cyber-stealing: The newest frontier in copywriting infringement

After years of illegally copying and pasting text, a new form of online thievery is emerging. Web designers across the country notice an increased rate of code stealing, or their html and flash copied and used on other websites without permission.